This is... really overly-simplistic, to be honest.
Like, we get it, you don't like ads - but that doesn't mean no company can ever work well if it has ads.
That also doesn't mean a company without ads is magically free of the perils of extreme Capitalism - where, just as a hypothetical, you may be expected to pay twice: once in labour, and once in some sort of membership scheme.
Ultra extreme Capitalism may even add tiers to this scheme that add little value except to stratify the workers/consumers into a de facto class system. Maybe give it a marketing spin that involves friendship or caring in order to suggest an altruism in the top tier, and some sort of moral superiority gained therein. Hypothetically.