Member-only story
What Is Carbon Offsetting?
The meaning behind the environmental jargon
Carbon offsetting is something you may’ve heard of companies and organisations doing to counteract their carbon footprint.
There’s not really one single, concrete, definition — everyone has their own ideas of what ‘counts’ as carbon offsetting, but basically:
Carbon offsetting is where someone — usually a business or organisation — attempts to counteract their carbon footprint by supporting environmental projects.
…This might be an investment in a green energy scheme, such as a wind farm or tidal energy project, or — one of the most common — planting trees.
(Which is, sadly, often a form of greenwashing, rather than having any actual environmental benefit.)
Putting it simply: planting trees does not reduce your carbon footprint. (…Or at least, not as much as you think it does.)